SAS
2022 - Digital designer
SAS is one of Scandinavias most popular travel companies.
They maintain the highest frequency of departures to and from Scandinavia and connect smaller regional airports with larger hubs. They fly their customers to 1300 destinations worldwide.
Destinationpage
The goal.
My role at SAS was to approve the design and usability of the booking flow and the content pages at sas.xx.
Me and my teams had a continuously process of workshops, usability tests and cooperation between teams to achieve both the business goals, and the best usability for our customers.
Bookingpage
My experience.
One of the projects that I was part of, was to completely redesign the destination start page. We wanted to help the customers to easily find their dream destination and to make the content feel more inspiring.
Another project was to find the ideal solution for the booking tickets flow (which is always being iterated). We wanted to help the customers to a seamless experience where they in a clearly manner can compare tickets and find the best ones suited for them.
The outcome.
The redesign of destination start page was tested on several users, both SAS members and non members. The usability tests gave good results in the design being intuitive and inspiring. The page is currently being developed.
After a couple of A/B tests of different designs for the booking flow we found a solution of a mix of designs. This solution ended up in a increase of revenue with 34%.