Stockholms universitet
2017-2018 UX designer
Stockholms universitet is one of Europes leading institutions for higher education, with just over 29,300 full-time students and 1,400 doctoral students active.
The goal.
Stockholm university had a website that were difficult for the visitor to navigate and to find what they were looking for. Since the site has many target groups, such as current students, presumptive students and employees at Stockholm university, this was quite the challenge.
The goal for us as UX designers was to do the research needed to eventually build a better new website.
My experience.
We started with an extensive work of usability testing the existing webpage on all the different target groups. The interviews and tests ended up in a lot of information that we sorted out by doing target group analysis which resulted in behavioral variables, prioritization of target groups, target group modeling and archetypes.
We researched further by doing scenarios, external analysis, and user journey maps.
On several occasions we hade workshops with the stakeholders.
To reassure that we were on the right track we did recurring usability tests of our prototype (made of wireframes).
The outcome.
After the extensive research work we did, this resulted in a concept and wireframes, that were delivered to the designer and developers at Stockholm university.